We have probably all heard the term "SEO" and how important it is, but many often don't fully understand how to use it and why it is such a big deal. In a nutshell, SEO helps with getting your product seen rather than buried by other seller listings. They are keywords shoppers may use to find your product when doing their search for a specific product. A strong and thoughtfully crafted set (it's recommended to use 13 per listing) of SEO terms will get you closer to the top of the list.
Here’s a list of high-performing SEO keywords and phrases,commonly used on marketplaces to boost seller visibility. If you are looking for something more specific (like handmade jewelry, home decor, or digital downloads), try exploring generating your own AI prompts to compile a list specific to your niche. This list was tailored through prompting using chatGPT. Be sure to read to the end for some important bonus tips when using SEO to list your products. Become well versed with using SEO and start seeing your product visibility increase.
General High-Performing Creative Marketplace SEO Keywords (2025)
Handmade & Artisan Products
- handmade gift
- custom gift
- personalized [item]
- artisan made
- handcrafted
- one of a kind
- made to order
Home & Living
- boho home decor
- rustic decor
- cozy home
- modern farmhouse
- minimalist decor
- cottagecore aesthetic
- hygge style
Gift Keywords
- gift for her
- gift for him
- birthday gift
- Mother's Day gift
- Father's Day gift
- unique gift idea
- Christmas gift
- teacher gift
- bridesmaid gift
Style & Aesthetic Keywords
- boho
- vintage inspired
- mid century modern
- Scandi style
- retro aesthetic
- celestial
- earthy tones
- neutral palette
- colourful decor
High-Intent Buyer Phrases
- ready to ship
- best seller
- trending now
- back in stock
- new arrival
- limited edition
- eco friendly gift
- sustainable materials
Materials & Techniques
- wood burned
- ceramic
- recycled materials
- wool felt
- laser cut
- embroidery
- crochet
- hand painted
Location-Based Keywords
- made in Canada
- Canadian seller
- shop local Canada
- BC maker / Ontario artisan / Alberta handmade
- Canadian small business
Canadian Identity Keywords
- made in Canada
- Canadian maker
- Canadian small business
- shop local canada
- handmade in Canada
- Canadian artisan
- Canadian gift shop
- support Canadian artists
- crafted in [province] (e.g., Ontario, BC, Alberta)
Home & Decor Keywords
- rustic home decor
- cabin decor
- boho wall art
- Canadian landscape art
- handmade wood sign
- northern lights decor
- minimalist home accessories
- Scandi decor
- cozy cottagecore
- hygge home style
Gift-Ready Product Keywords
- unique gift Canada
- personalized gift
- custom handmade gift
- gift for her Canada
- eco friendly gift box
- birthday gift Canada
- housewarming gift
- thank you gift
- self care gift set
- holiday gift Canada
Eco-Friendly & Artisan Keywords
- sustainable handmade
- eco friendly home goods
- zero waste gift
- natural materials
- recycled wood decor
- low waste lifestyle
- organic cotton
- artisan crafted
- slow made product
- ethical gift Canada
Emotional & Aesthetic Keywords
- inspired by nature
- northern beauty
- aurora inspired
- wild and free
- earthy tones
- nature lover gift
- spiritual home decor
- meaningful decor
- magical vibe
- Canadian wilderness
Shopping Intention Keywords
- ready to ship Canada
- fast shipping
- ships from Canada
- free shipping Canada
- made to order
- custom order available
- one of a kind
- limited edition
- trending handmade
- best selling Canadian gift
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Bonus SEO Tips:
- Use long-tail keywords (e.g., “personalized baby name blanket” instead of just “blanket”).
- Front-load the most relevant keywords in titles and tags
- Repeat main keywords in titles, tags, attributes, and descriptions.
- Match keywords with seasonal events (e.g., “fall decor,” “back to school gift,” “wedding season”).
- Use 13 tags and repeat top keywords in your titles and descriptions.
- Put your top search phrase at the beginning of your listing title.
- Use attributes to back up your tags (e.g., “colour: neutral,” “occasion: gift”).
- Consider seasonal keywords like “fall decor Canada” or “Christmas gift Canadian”.
- generated by chatGPT, edited by Nina Partridge